KSINO PRESS PARTY LAUNCH

KSINO PRESS PARTY LAUNCH

KSINO PRESS RELEASE CONTACT: BOB MAZZA PR

IMMEDIATE RELEASE: July 1, 2010 310-994-4847 mazzaefx@earthlink.net

KSINO PRESS PARTY LAUNCH, LAVO NIGHTCLUB

DURING WORLD SERIES of POKER TOURNAMENT, LAS VEGAS

Tues, July 6th • 10:30 pm press interviews / 11 pm party • Lavo Nightclub

At The Palazzo Resort Hotel Casino 3325 Las Vegas Blvd. Las Vegas, NV 89109

Successful businessman and apparel manufacturer, Alex That, is back again with yet

another new niche clothing trend line. This time heʼs got an ace up his sleeve with

clothing designed specifically to target the multi-billion dollar casino industry. The

line is aptly named, KSINO Clothing. There is no other apparel line created for the

comfort and style of casino aficionados or poker players. Numerous casino stores

are already carrying the clothes and buzzinʼ the brand. Alex That first made his

name in NYʼs retail biz, when his Caffeine clothing line hit big in the electronic dance

niche and blossomed into a premium cross-over brand among major department

stores nationally and expanded to include a music label and entertainment division.

This is Ksinoʼs first introduction to the prestigious World Series of Poker Tournament

and Victory Poker will be partnering with Ksino clothing to help them launch their

brand to its most serious and even sexy players. Besides Alex, Ksinoʼs Brand

Ambassadors will be available for interviews. They are celebrity poker player

and model, Lacy Jones and Leo Margets, the Barcelona beauty, who holds the

2009 World Series of Poker Championship Tournament title “The Last Woman

Standing.” Playboy model, Jessa Lynn Hinton will be joining the party along with

poker pros such as Men "The Master" Nguyen, Peter Costa, Martin Pollak from

Vienna and Robert Williamson lll.

Victory Poker will be at the launch partying with their poker pro friends: Antonio

Esfandiari Andrew Robl, Keith Gipson, Brian Rast, Dan Bilzerian, David 'The Maven',

Chicotsky, Dan Fleyshman, Alec Torelli, Joel 'Odonkor1' Nordkvist, Danny Wong,

Paul Wasicka, Lee Markholt and Sara Jean Underwood (Playboy 2007 Playmate).

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